Tuesday, May 5, 2020
Hospitality Industry - The Research Proposal and Exploratory Methodolo
Question: Discuss about theResearch Proposal for Hospitality Industry. Answer: Problem Definition The turnover rate of the employees in the hospitality industry is quite high due to a number of factors. Such a high turnover rate of a hotel leads to the decline in the performance of the hotel in the corresponding industry. This in turn creates a significant problem to the organization and the management to maintain the performance with such high employee turnover rate. The research objectives for the analysis of this problem is to find out the department in the hotels having the highest employee turnover rate along with the possible reasons (Yang, 2012). Basic Research Design This research can be based on an exploratory methodology to gather information regarding the relevant factors leading to high employee turnover rate in the hotel. The research can be carried to gather qualitative data in order to analyze them for the conclusion. The research will include a number of unstructured and structured questions for the employees of the hotel, in the form of surveys and questionnaires. The surveys and questionnaires will also consider the corresponding department of the employee while conducting the research. The questions in the surveys will be open-ended in order to allow the employees to share their opinions freely. The research will also include creation of focus groups and interviews or discussions among those groups (Zopiatis, 2014). Selected Sample Each of the focus groups selected for the research will contain approximately 6-7 employees from different departments and different designation. The presence of the employees from different departments in a single focus group allows the surveys and discussions to yield better value in terms of the opinion or feelings of the employees regarding the current workplace situation and work culture. The presence of the employees of different designations are also valuable to have a diversified look into the responses for various questions (Robinson, 2014). Uses of Data Analysis The process of data analysis of the data collected from the research methodologies will include the activities of understanding the data through visual representation, cleaning of data through removal of irrelevant data and exploratory analysis of the data to get valuable information. The exploratory analysis of the data will be done through the development of an effective model for the data collected in the research methodologies. These data analysis activities will be supported through a number of computerized packages and software in order to achieve high performance and accuracy. The analysis will be carried on the Hadoop platform by using various modules provided in the Hadoop ecosystem (Yang, 2012). These data analysis activities may include managerial implications like purchase of the license of the software to be used, establishment of the technological infrastructure and training the employees to use the corresponding mythologies or technologies for the process of data analy sis (Yeh, 2013). Relevant Ethical Considerations The research methodology should include effective business ethics in terms of gathering the relevant data, analyzing the data and concluding from the information gained from the data. The individuals involved in the research activities should be ethical in terms of presenting accurate information regarding the current situation of the organization. The individuals will have guidelines to be neutral and impartial during all the activities involved in the research. The facilitators of the research activities will have guidelines to maintain an ethical and professional environment for all the research activities (Yang, 2012). References AlBattat, A. R. S., Som, A. P. M. (2013). Employee dissatisfaction and turnover crises in the Malaysian hospitality industry. International Journal of Business and Management, 8(5), 62. Robinson, R. N., Kralj, A., Solnet, D. J., Goh, E., Callan, V. (2014). Thinking job embeddedness not turnover: Towards a better understanding of frontline hotel worker retention. International Journal of Hospitality Management, 36, 101-109. Yang, J. T., Wan, C. S., Fu, Y. J. (2012). Qualitative examination of employee turnover and retention strategies in international tourist hotels in Taiwan. International Journal of Hospitality Management, 31(3), 837-848. Yeh, C. M. (2013). Tourism involvement, work engagement and job satisfaction among frontline hotel employees. Annals of Tourism Research, 42, 214-239. Zopiatis, A., Constanti, P., Theocharous, A. L. (2014). Job involvement, commitment, satisfaction and turnover: Evidence from hotel employees in Cyprus. Tourism Management, 41, 129-140.
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